PICEA AS

Signals

1 flags

• ▼ Driftsunderskudd 2024 Siste driftsresultat er negativt (−10k kr).

PICEA AS is registered as a limited company in Hurdal, Akershus with organisation number 916335857. The business is classified under other captive investment companies (NACE 64.323). The company was incorporated in 2015. Registered share capital is NOK 390,000, divided into 390 shares. The company's stated purpose is: “Investere i andre selskaper, verdipapirer og fast eiendom.”.

Former names: HSR HOLDING AS

Key figures · 2024

Operating profit

NOK −10,000

▲ +9 %

Equity

NOK 1.1m

▼ −1 %

Est. value

NOK 1.0m

Financial health · 2024

Liquidity

0.29

Not satisfactory

Current assets ÷ current liabilities

Profitability

–

Not available

Return on total assets

Solidity

18.6%

Good

Equity as a share of total capital

Who owns PICEA AS?

Henriette Bråthen Rognlien Private shareholder

50.0%

Håkon Stenberg Rognlien Private shareholder

50.0%

PICEA AS

· NOK −10,000 profit

PICEA AS has 2 registered shareholders:

• Henriette Bråthen Rognlien 50.0%
• Håkon Stenberg Rognlien 50.0%

All shareholders and roles →

Which companies does PICEA AS own?

PICEA AS holds stakes in 3 companies:

• FLAEN SAG & HØVLERI AS 50.0%
• 3VIRKE AS 50.0%
• VESTSIDEVEGEN 3 AS 30.0%

See the full ownership structure →

Frequently asked questions about PICEA AS

Who owns PICEA AS?

Henriette Bråthen Rognlien is the largest registered owner, with 50.0%.

Who is the general manager of PICEA AS?

Håkon Stenberg Rognlien is registered as general manager of PICEA AS.

Where is PICEA AS based?

PICEA AS has its business address in Hurdal.

Source: Biztrac.no · Data from the Brønnøysund Register Centre and the Norwegian Tax Administration · Last updated 03.10.2026.